There are still presenters who, when introduced and take the platform, will start their presentation by telling a joke or a story that bears no relationship to their topic. In this article I want to share ways for presenters to develop strong and effective "Signature Stories” that will succeed in getting the audience's attention.

Personal "Signature Stories” about Other People's Experiences These can be motivating stories about an historical person -- please, not Thomas Edison! Do your factual research about the character, the times in which he or she lived -- what they wore, what they ate, and other details you won't use, but need to know yourself. Then craft a story that has meaning and pizzazz. These can also be stories about someone you know or have known -- be sure, if they are still living that you have permission, even if you give them a different name. This type of story -- because it isn't about you -- can tell of accomplishments and triumphs. Just remember that you never want to tell a story that you wouldn't feel comfortable telling if the person it is about is a member of the audience.

Original, Traditional Stories with a Twist, or Fairy/Folk Tales I fear that many presenters feel that "Signature Stories” must have been something that actually happened. Not necessarily true! I have a cockroach story that is based on the "Pied Piper of Hamlin” that I have told for years. I have also heard excellent presentations based on Aesop's Fables -- they offer a plethora of plots and morals, of course. If you love stories and go both ways -- as I do as a speaker and storyteller -- use the fairy or folk tales that mean something important to you. It will add such a good change of pace to your presentation, your listeners will sit up and take notice. And, love you for it too!

Ingredients to Use When Developing Your "Signature Story” I would be remiss at this stage not to mention some of the ingredients that help you develop, prepare, and tell an effective, compelling story. A good story has a beginning, middle, and end. It must include conflict or crises, and a climax or resolution. It is not merely a descriptive anecdote. It must have plot. Make your stories short, punchy, and meaningful. Include pauses, drama, suspense, and not too many details. Think in images and create those pictures for your listeners. Finally, have fun creating your stories. And, practice, practice, practice them on friends, family and even strangers!

I guarantee that the next time you present, you will WOW your audience with your "Signature Story.”