Imagine changing one word in your sales copy and it would increase sales dramatically... How can you accomplish this? Simply by using the right set of words and phrases. It's been 4 years already since I've been marketing online and the number one skill you can have is writing killer web copy. But learning how to write great copy takes practice. A lot of practice. During my past online marketing experience I compiled a list of hundreds of power words and phrases that I think were really compelling to me. Each time I came across a great piece of copy I would immediately write down the words they used that attracted me onto my 49c notepad. Today, I have a great list of jaw-dropping words I can refer to when I'm writing any type of marketing media such as sales copy. The problem is that there's so much competition in cyber space. People creating "make money" ebook products, "diet" ebook products and many more. A lot of questions from people selling information products came up, such as:

How can I separate myself from my competition?

How can I make my sales copy more irresistible?

How can I use psychological devices to inspire & persuade

people to take action? The first thing you can do to dramatically increase conversion rates is change the way you describe and explain things. Don't bore people with overused words and phrases such as "How to create ebooks in 5 steps". Instead, add power words, psychological words, and phrases. Here's an example - "How To Easily & Quickly Create A Winning eBook Using 5 Proven Steps, Guaranteed". Can you see the difference? If this were a product, which one out of the two headlines would you buy from? Of course the second headline! Because:

It makes a promise ("Guaranteed")

It highlights the main benefit ("Create A Winning ebook")

It shows you how easy it is ("Easily & Quickly")

It's concise & specific ("5 proven steps") This is just one use of using the power of words and phrases. This concept can be used on headlines, subject lines, auction headlines/descriptions, Pay-Per-Click advertising and any marketing media you could think of. Here are four easy steps you can take right now to create a list of killer words and phrases for you to refer in the future:

But a notepad - It doesn't need to be fancy. I use a

49c notepad I bought from the local grocery store. Or you

could use a word processing software such as notepad.

Keep this notepad next to you at all times when you're

online. If you see a word that sounds appealing, write it

down immediately.

Organize them in alphabetical order. Numbers can also

be added to you list. For example 100%.

If you're not on your computer and you see a great word,

write it down on anything you can find - even a paper towel.

Or type it on your mobile phone. I'm speaking from experience and creating your own 'list' of words and phrases can benefit immensely for your online business. When you get to the stage of writing your copy, simply take out your words list and insert some words to juice up your copy. Without doing small exercise anyone can create, will just lead to poor copy and allot of thinking. Thinking of words to use on your copy. So if you really want to dramatically increase your conversion rate then the first and most simplest things you could do, without paying an extra dime on advertising, is changing the way you communicate to the reader. And that's by using the power of words & phrases.