That would be music to your ears! Hearing your clients say, thanks for giving a damn! And how often have you felt appreciated? All the time? Most of the time? Or seldom?

Well it's not that difficult to do! What I'm about to share may surprise you - hopefully it reinforces what you've known all along. So here it is:

It's Not About You!

Let me explain. At six years old, I learned that giving my audience/customer what they wanted was the only way to get what I wanted - in my case, appreciation, applause and money.

Here's what happened.

I have 2 younger brothers who, bless their hearts,are curious. So it was easy back then to get them to come and sit on little crates in front of my stage. I watched them waiting eagerly from behind my makeshift curtain (torn bed sheet).

I was trembling with excitement, ready to enchant my audience! My toddler sister didn't much care what was going on; she just wanted to be with us. So she sat too.

They paid a penny each to watch the performance. And I - well yes, I acted the lead role in a play of my own design. And of course, I thought I was brilliant!

Well, for the first minute or so… then the kids left, chattering among themselves, totally oblivious to me.

They even grabbed the pennies back! They took the refund seriously! And here I was in the middle of reciting an ode to the Birch, mimicking the wind blowing through the leaves. My customers never did give me what I wanted. Truth is, I forgot to give a damn about what they wanted!

Your Customer Wants Very Badly To Feel Good!

So what did I do? Before I share how I finally kept the money and satisfied my audience/customer, I'd like you to consider these questions.

In your own business, do your customers stay for the duration?

Does your audience anticipate a finale? Or do they get up and walk out?

Maybe they don't even show up?

Are they getting value? Are you losing the pennies or mega dollars?

Do they feel like you give a damn about them?

I'm referring to the performance your web site or your sales letter does on your business behalf. How about your business card or brochure? Is it pulling in your customer? Is it giving them a powerful benefit-based, emotionally driven "craving”, to do business with you? Do they get the message you care about their needs?

Because,It's All About Them!

The truth is, if your marketing and business mission is to deluge them with reams of information about you, then you've made no impact!

That's right, no impact! No value! Your customer wants to know what's in it for them.

Bottom line: There's only one way to hear those sweet words from your customer base, "Thanks!” and that's to give them what they want, powerful, benefit-based, emotionally-driven promise that you care. Because,being and staying in business is Not About You!

How To Collect And Keep The Dime!

Eventually I shared the stage by promising each of them could perform as well. They saw a greater value in this arrangement than just watching me! In fact, they were willing to pay me to let them perform solo!

I learned a valuable sales lesson - my audience/customer truly wants to feel part of my business, not a commodity outside looking in. And as long as I was willing to be vulnerable, so were they. And the key, know your audience/customer! What do they really want from you?